CPG Marketing Account Director (CPG Marketing)

Location: Remote from Chile, Costa Rica, Ecuador, Honduras, Nicaragua, or Peru

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to help brands increase revenue and recognition.

What you will do

• Own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, and food and beverage.
• Diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
• Develop data-backed strategies across DTC/ecommerce, Amazon, retail, brand positioning, and channel mix.
• Lead senior client relationships, QBRs, renewals, retention, expansion, and portfolio MRR growth.
• Coordinate paid media, SEO, content, influencer, and creative teams around unified account strategies.
• Manage and develop 1–2 direct reports while coaching analysts and specialists.

Requirements

• 6+ years of experience in CPG marketing, ideally across both DTC and retail brands.
• Strong understanding of Amazon growth strategy, including share of search, ASIN architecture, buy box, and sponsored versus organic performance.
• Knowledge of retailer relationships and their impact on media investment decisions, including Target, Ulta, Sephora, Whole Foods, or similar partners.
• Understanding of CPG measurement, including MMM, incrementality testing, and in-store versus digital attribution.
• Experience with upper-funnel channels such as content, SEO, YouTube, and programmatic, plus creative-heavy and influencer-led accounts.
• Advanced spoken and written English proficiency is required.

Culture & Benefits

• Fully flexible work environment with full-remote, in-office, or hybrid options, subject to the role's location eligibility.
• Base salary paid in USD with commission opportunities.
• Unlimited time off from day one, national holidays, and two mental health recharge days annually.
• $50 monthly healthcare stipend.
• Employee development programs, leadership growth opportunities, quarterly awards, and opportunities to participate in DEI initiatives.