11 дней назад
Customer Engagement Learning Lab Lead (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Engagement Learning Lab Lead (AI): Building customer-centric marketing standards, methodologies, and capability programs across Sanofi China with an accent on omnichannel engagement, customer journey frameworks, and AI-enabled content and channel adoption. Focus on designing quality gates, embedding new ways of working, coaching brand teams, and scaling transformation across pharmaceutical marketing operations.
Location: Shanghai, China
Company
is a pharmaceutical and healthcare company focused on improving medications, outcomes, and science.
What you will do
- Establish standards, templates, methodologies, and KPIs for customer-centric omnichannel campaigns, Customer Experience Journeys, and Customer Engagement Plans.
- Design campaign approval processes and act as a quality gate with business unit leadership, ensuring alignment with customer-centric principles and execution feasibility.
- Build marketing and commercial capabilities through training, coaching, upskilling, and adoption programs for brand teams and Customer Engagement Managers.
- Drive AI and emerging-channel use cases, validate their commercial value, and lead pilots with brand, digital, and GTMC stakeholders.
- Embed new ways of working into brand planning, budgeting, operating plans, governance platforms, and business reviews.
- Lead methodology effectiveness and organizational capability reviews, using cross-brand insights to improve playbooks, templates, and quality standards.
Requirements
- Bachelor’s degree required; an MBA or advanced degree in Marketing, Business, or a related field is preferred.
- 10+ years of experience in pharmaceutical, healthcare, CHC, or FMCG marketing.
- Experience with marketing transformation, change management, process design, standardization, and governance frameworks.
- Deep knowledge of customer-centric omnichannel engagement, customer journey mapping, and the China digital ecosystem.
- Strong cross-functional leadership, stakeholder management, structured handoff, quality assurance, and agile coaching skills.
- Fluent English and Mandarin Chinese, written and spoken, are required.
Nice to have
- Experience in the China pharmaceutical market.
- MBA or another advanced degree in Marketing, Business, or a related field.
Culture & Benefits
- Work on Project Leapfrog, China’s transformation from product-centric to solution-centric, customer-insight-driven engagement.
- Collaborate across brand, digital, GTMC, omnichannel, and commercial teams.
- Operate in an environment focused on continuous learning, agile ways of working, and incremental improvement.
- provides equal opportunities regardless of background, identity, citizenship, or ability.
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