Brand Manager (SaaS)

Location: Hybrid, with the team based in Brno, Czech Republic

Company

Webnode is a website-building SaaS platform used by more than 50 million people worldwide and is part of the European digital group hirify.global.

What you will do

• Define and execute Webnode's marketing strategy around acquisition, revenue, and commercial targets.
• Own the marketing budget, monitor spending and ROI, and maintain consistent brand tone, visual identity, and positioning.
• Plan and optimize market-specific campaigns, product launches, seasonal activities, content, social media, events, partnerships, and advocacy initiatives.
• Drive retention, customer loyalty, satisfaction, Lifetime Value, and post-sale cross-sell and upsell opportunities with Customer Experience teams.
• Connect the local Webnode team with hirify.global's Marketing Centre of Excellence and coordinate Paid Media, SEO, Affiliate, CRO, Lifecycle, Analytics, and Marketing Operations activities.
• Lead and develop direct reports while tracking acquisition, conversion, and retention performance and reporting to the Commercial Director.

Requirements

• 7–10 years of marketing experience, preferably in SaaS, technology, or subscription products.
• Full-funnel marketing expertise across paid, content, and lifecycle marketing.
• Proven ownership of revenue targets and commercially effective marketing outcomes.
• Data literacy, autonomy, and experience leading and developing people.
• Fluent English is required as the official company language.

Nice to have

• Additional language skills.

Culture & Benefits

• Hybrid work with a local team in Brno.
• Unlimited vacation.
• Budget for external courses of personal choice.
• Support from centralized marketing specialists across the wider hirify.global group.

Hiring process

• Interview process with the marketing and commercial stakeholders.