Digital Marketing Executive (Advertising Operations)

Location: Malaysia, on-site at the Bandar Utama, Petaling Jaya, Selangor office daily

Company

hirify.global operates a mobile-first insurance and financial services platform serving millions of users across Southeast Asia.

What you will do

• Plan, launch, monitor, and optimize paid campaigns across Meta, Google Ads, TikTok, and other relevant platforms.
• Track CTR, CPC, CPA, ROAS, budget usage, and other campaign KPIs through daily analysis and regular reporting.
• Run A/B tests across creatives, copy, audiences, placements, bidding strategies, and landing experiences.
• Set up and manage conversion tracking with UTM parameters, pixels, and Google Tag Manager.
• Troubleshoot ad delivery, targeting, tracking, and performance issues while reallocating budgets for maximum ROI.
• Coordinate with content, design, vendors, agencies, and partners on regional campaign initiatives.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising operations or performance marketing.
• Hands-on expertise with Facebook Business Manager, Google Ads, TikTok Ads, analytics platforms, and campaign dashboards.
• Strong understanding of ad formats, bidding strategies, campaign structures, targeting, retargeting, and audience segmentation.
• Experience with conversion tracking, including UTM parameters, pixels, and Google Tag Manager.
• Strong English communication is required; the role is based in Malaysia and requires daily on-site work.

Nice to have

• Google Ads, Meta Blueprint, or similar certification.
• Experience in a high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, affiliate networks, marketing automation, CRM platforms, Looker Studio, Tableau, or custom BI dashboards.

Culture & Benefits

• Competitive salary with performance-based bonuses.
• Direct ownership of campaigns affecting revenue and growth.
• Exposure to regional Southeast Asian markets and cross-functional collaboration.
• Fast-paced, lean environment focused on autonomy, measurable outcomes, and clear execution.

Hiring process

• Online assessment or practical task.
• Technical interview followed by a CEO/final interview.
• The process may be completed and an offer made within one week of starting interviews; candidates who complete assessments quickly are prioritized.