Advocacy & Content Strategist (AI)

Location: Hybrid in Toronto, Ontario, Canada

Annual base salary: 85,000–127,000 CAD, plus potential equity, bonus, and benefits.

Company

Okta provides identity and access management infrastructure that helps organizations securely adopt AI and protect digital identities.

What you will do

• Build and scale customer advocacy programs with structured frameworks, badging milestones, gamified recognition, and tiered rewards.
• Co-create user-generated content, technical deep dives, AMAs, expert Q&As, blogs, case studies, and customer advocate spotlights.
• Partner with Product Marketing, Community Operations, Social Media, Care, Product, and Customer Success teams to distribute stories and route insights into business initiatives.
• Design and deploy agentic AI workflows that monitor communities for questions, product needs, sentiment changes, and buyer intent.
• Structure and tag advocate content for visibility in search engines and generative AI systems.
• Track champion growth, retention, content volume, customer stories, and citation frequency.

Requirements

• 3+ years of experience in Community Advocacy or Content Strategy within a B2B SaaS environment.
• Experience building engagement programs focused on technical and business thought leadership.
• Ability to transform technical content into clear, accessible, and search-optimized narratives.
• Experience interviewing enterprise customers or developers and writing technical case studies.
• Experience using content performance data and analytics tools to build dashboards and identify trends.
• Experience collaborating with Product, Marketing, and Customer Success teams.

Nice to have

• Experience with Google Analytics, Tableau, or similar analytics tools.
• Background in B2B SaaS, post-sales, go-to-market, or customer success programs.
• Experience with agentic AI workflows, automation pipelines, or custom AI tools for content and community use cases.

Culture & Benefits

• Hybrid work environment with an immersive in-person onboarding experience.
• Health, dental, and vision insurance.
• RRSP matching, healthcare spending support, and telemedicine.
• Paid leave, including PTO and parental leave, according to applicable plans.
• Equity and bonus opportunities where applicable.
• Connection with a global community spanning more than 20 offices.