Growth Marketing Specialist, Influencer Partnerships (iGaming)

Company

hirify.global is a publicly traded technology company headquartered in Boston that operates in the regulated gaming industry.

What you will do

• Lead influencer marketing strategy and execution for iGaming and Lottery businesses.
• Own creator campaigns from planning and selection through activation, measurement, and post-campaign analysis.
• Develop full-funnel programs that drive awareness, engagement, consideration, and customer acquisition.
• Coordinate Brand, Creative, Analytics, Legal, Compliance, Marketing, and external agency stakeholders.
• Manage campaign budgets, track performance, and use insights to improve investment decisions.
• Identify emerging creators, platform behaviors, cultural moments, and audience trends while scaling workflows through automation and emerging technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience.
• At least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
• Experience developing and executing large-scale, full-funnel creator campaigns.
• Strong understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends.
• Experience managing significant marketing budgets, analyzing campaign performance, and optimizing investments.
• Strong communication, relationship-building, stakeholder alignment, adaptability, and prioritization skills.

Nice to have

• Experience working in a regulated industry.
• Curiosity about artificial intelligence and emerging technologies.

Culture & Benefits

• Work in a technology company focused on gaming, lottery, and customer experiences.
• Use automation and intelligent workflows to improve creator research, campaign operations, reporting, and creative ideation.
• Equal employment opportunities are provided regardless of protected personal characteristics.
• A gaming license issued by the appropriate state agency may be required as a condition of employment.