Creative & Brand Guardian (Fintech)

Location: Mexico City, hybrid

Company

hirify.global is a fast-growing Series B fintech platform in Mexico that provides buy now, pay later solutions for consumers and helps merchants grow sales.

What you will do

• Originate campaign concepts and brand narratives from idea through final execution.
• Define storytelling and creative territory for major annual campaigns and tentpole moments.
• Make decisions on social and digital trends, including what the brand should adopt or skip.
• Write clear creative briefs for content and design teams.
• Own, defend, and evolve the brand book and design system.
• Review creative output, provide direction, and ensure visual quality before publication.

Requirements

• 5+ years of experience in art direction, creative direction, or brand design.
• Background in design or art direction with hands-on craft skills.
• Experience originating campaign concepts and brand narratives end-to-end.
• Strong ownership of design systems and brand books.
• Experience directing and correcting designers or content creators.
• Working proficiency with generative AI tools such as Midjourney or Runway, plus Adobe Creative Suite skills.

Nice to have

• Experience in fintech, retail, or other fast-moving consumer brands.
• Experience managing or briefing external contributors.
• Motion, video, or art direction experience for social-first formats.
• Experience building or evolving a brand book from scratch.

Culture & Benefits

• Work in a hybrid setup in Mexico City.
• Collaborate across leadership, content, design, marketing operations, and external creative partners.
• Own the brand’s creative voice and raise consistency across campaigns and everyday content.
• Marketing operations retain responsibility for calendars, scheduling, and publishing.