Global Digital Marketing Specialist (MedTech)

Location: Mortsel, Belgium

Company

hirify.global Radiology develops and delivers digital radiology solutions for healthcare organizations worldwide.

What you will do

• Manage the website, landing pages, SEO/SEM, marketing automation, CRM, email marketing, survey, and related digital properties.
• Plan and execute multi-channel campaigns across LinkedIn, Google Ads, programmatic display, and email nurture flows.
• Build dashboards tracking MQL, SQL, CPL, funnel conversion, campaign ROI, and digital channel performance.
• Adapt global campaigns for regional Hub Leaders through localized landing pages and geo-targeted advertising.
• Support trade show lead capture and post-event digital follow-up for major radiology congresses.
• Evaluate marketing technology tools, improve attribution accuracy, and promote CRM adoption and data hygiene.

Requirements

• 4–7 years of digital marketing experience, preferably in B2B MedTech or healthcare.
• Hands-on experience with marketing automation platforms and CRM integration, preferably Microsoft Dynamics.
• Experience building lead-scoring models and MQL/SQL qualification frameworks.
• Strong command of SEO/SEM, Google Analytics 4, LinkedIn Campaign Manager, programmatic tools, email automation, webinars, virtual events, and Power BI.
• Experience with marketing attribution, budget pacing, ROI reporting, and presenting insights to non-technical stakeholders.
• Strong written and verbal English communication skills are required. Knowledge of GDPR and healthcare data compliance is required.

Culture & Benefits

• Work cross-functionally with global and regional marketing teams.
• Operate in a data-driven environment focused on qualified pipeline growth and measurable campaign performance.
• Contribute to global marketing standards, current positioning, messaging, and brand consistency.
• Support digital activity across international healthcare markets and regional campaigns.