HMID BU Marketing Manager

Location: Garching, Germany

Company

hirify.global is a global semiconductor company developing technology products and solutions for automotive, industrial, and other markets.

What you will do

• Define portfolio strategy, product positioning, segmentation, differentiation, roadmaps, and lifecycle plans for industrial and automotive markets.
• Translate customer and system-level requirements into product specifications, firmware roadmaps, value propositions, marketing requirement documents, and business cases.
• Create and execute go-to-market strategies, support customer engagements, and partner with Sales on pipeline reviews, forecasts, win/loss analysis, and competitive intelligence.
• Lead product launches and develop solution briefs, presentations, launch kits, case studies, and consistent channel messaging.
• Manage and develop a team of Marketing Engineers, including priority setting, coaching, performance standards, and succession planning.
• Strengthen the worldwide Touch Partner network and drive design-ins through module partners, distribution, and direct customer channels.

Requirements

• Bachelor’s or Master’s degree in Electronics, Computer Science, or a related field.
• Minimum 10 years of experience in microcontroller-based sensing systems and product marketing within the semiconductor industry.
• Experience defining IC and firmware products for automotive and/or fragmented industrial markets, including silicon feature sets, firmware roadmaps, MRDs, value propositions, and business cases.
• At least 5 years of experience managing and developing marketing teams in a semiconductor company.
• Technical understanding of system-level architectures, semiconductor product development, and AEC-Q100 qualification standards.
• Excellent written and spoken English required; a second language is an advantage. Willingness to travel across Asia, the United States, and Europe, with expected travel of 25%–50%.

Nice to have

• Capacitive touch controller experience.
• MBA or equivalent senior expertise in marketing or applications roles.

Culture & Benefits

• Values-based culture emphasizing trust, empowerment, respect, diversity, communication, and community.
• Employee development through structured leadership and career growth programs.
• Opportunity to work on semiconductor technologies used in products around the world.
• Use of AI-powered tools, Tableau, Excel, and Microsoft 365 to improve productivity and decision-making.