Marketing Leader

Location: Auckland, New Zealand; office-first and on-site by default

Company

hirify.global develops technology that helps farmers and graziers run more productive and sustainable cattle and dairy operations.

What you will do

• Own hirify.global’s New Zealand regional marketing strategy and budget, taking the market from early entry toward category leadership.
• Drive full-funnel revenue performance across acquisition, expansion, and retention in close partnership with go-to-market and sales leadership.
• Build organic growth, brand equity, SEO resources, owned channels, organic social, paid traffic, and event strategies tied directly to pipeline and CAC.
• Develop local customer case studies, ROI proof points, and storytelling that address farmer objections and support acquisition, expansion, and retention.
• Support the enterprise and larger-account pipeline, where buying committees, proof requirements, and sales cycles differ from owner-operator farms.
• Build and lead a high-performing regional marketing team while reporting on pipeline, CAC, brand awareness, and net dollar retention.

Requirements

• Experience owning acquisition, expansion, and retention outcomes, with a strong focus on pipeline and revenue contribution.
• Customer-led approach with the ability to spend time with cattle and dairy customers and translate insights into messaging, proof points, and channel decisions.
• Experience scaling a marketing or growth function and building a high-performing team in a fast-paced environment.
• Strong commercial and data-driven decision-making skills, including accountability for revenue, CAC, and ROI.
• Comfort working across brand, demand generation, content, events, paid channels, and enterprise marketing.
• AI-forward operating style, using AI for content iteration, personalized outreach, and campaign and funnel analysis.

Culture & Benefits

• Office-first culture with flexibility when needed and a high-trust working environment.
• Southern Cross Health Insurance and wellness leave.
• Unlimited paid annual leave.
• Six months of fully paid primary caregiver leave and four weeks of fully paid secondary caregiver leave.
• Annual $1,000 personal development budget.
• Remuneration includes salary, benefits, and an employee stock ownership plan.

Hiring process

• Submit a cover letter explaining interest in the role and hirify.global, together with a CV.