Sr. Associate Marketing Manager, Paid Media (Powersports)

Location: Plymouth, Minnesota, USA; hybrid work arrangement

Salary: $69,000–$91,000 per year in Minnesota

Company

hirify.global is a global powersports manufacturer producing off-road vehicles, snowmobiles, motorcycles, electric vehicles, boats, parts, garments, and accessories.

What you will do

• Develop and execute integrated media strategies aligned with business objectives, product priorities, and customer needs.
• Manage campaign execution across paid search, display, social, programmatic video, email, SMS, and direct mail.
• Provide optimization recommendations to media agency partners and ensure accurate campaign implementation.
• Lead cross-channel reporting, analytics, testing, and performance measurement.
• Present campaign insights and recommendations to leadership and cross-functional partners.
• Coordinate campaign setup, audience structures, asset trafficking, tag management, and measurement plans.

Requirements

• Four-year degree in marketing, business, or a related field.
• At least five years of experience in media strategy, digital marketing, or a related field.
• Experience implementing paid search, display, social, and video campaigns from start to finish.
• Intermediate to advanced experience with personalization and data-driven dynamic content.
• Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers.
• This position is not eligible for visa sponsorship.

Nice to have

• Experience with Google and Meta.
• Familiarity with customer acquisition goals and an interest in powersports and its customers.

Culture & Benefits

• Agile working environment with challenging assignments and elevated responsibility.
• Profit-sharing plan and employee ownership through stock plans.
• 401(k) matching contribution and financial wellness education.
• Health, dental, vision, life, disability, wellness, and paid time-off benefits.
• Gym and personal training reimbursement, plus paid volunteer time off.