Full-Stack Digital Marketing Manager

Location: Remote from the Philippines, Metro Manila; full availability during Australian business hours (AEST/AEDT).

Salary: Up to PHP 95,000 per month for a highly experienced candidate.

Company

Work across an Australian vocational training provider offering accredited qualifications, micro-credentials and short courses, and a globally recognized professional make-up brand serving artists, creative professionals and consumers through ecommerce, product education and a professional community.

What you will do

• Design, build, test and refine landing pages across WordPress and Magento to generate qualified course enquiries, student enrolments and ecommerce sales.
• Build, manage and optimize Google Ads and Meta Ads campaigns, expanding into TikTok or LinkedIn where relevant.
• Execute AI-driven search strategies, intent-based keyword research, on-page optimization, metadata planning and Google Business Profile management.
• Create, edit and repurpose written, visual and short-form video content for prospective students, professional make-up artists and beauty consumers.
• Manage website content, internal links, user journeys, lifecycle email campaigns and automated lead-nurturing, onboarding, abandoned-cart and retention sequences.
• Implement generative AI workflows and maintain GA4 and Google Tag Manager tracking, reporting on ROAS, CAC, conversion rates and revenue.

Requirements

• At least 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO and website management.
• Demonstrated ability to use generative AI tools to improve campaign speed, SEO output and content volume without sacrificing brand quality.
• Hands-on experience managing content and user journeys on both WordPress and Magento.
• Proven experience managing budget-allocated Google Ads Manager and Meta Business Suite campaigns against strict CPA and ROAS targets.
• Strong practical graphic design and short-form video editing skills using tools such as Canva, CapCut or Adobe Creative Cloud.
• A reliable high-speed remote working environment and full availability during Australian business hours (AEST/AEDT).

Nice to have

• Lead-generation experience in vocational education, Registered Training Organizations or tertiary institutions.
• Experience in the beauty, cosmetics or professional creative arts industries.
• Certifications in Google Ads, Google Analytics (GA4) or Meta Certified Digital Marketing Associate.
• Technical SEO knowledge, including schema markup, structured data implementation and Core Web Vitals optimization.
• A portfolio featuring live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences and AI-driven workflows.

Culture & Benefits

• Full-time remote work from the Philippines.
• Work according to Australian business hours.
• Australian public holidays.
• Autonomous role spanning two distinct commercial models: student enrolment generation and high-volume ecommerce acquisition.