2 часа назад
CRM & Marketing Automation Specialist (mid/senior)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM & Marketing Automation Specialist (CDP): Building personalized omnichannel customer journeys and website experiences for a premium made-to-order furniture e-commerce business with an accent on CDP activation, behavioral segmentation, and lifecycle marketing. Focus on analyzing customer behavior, creating personalization and cart-recovery scenarios, and coordinating tracking and API implementation with IT and Development.
Location: Hybrid, Warsaw, Poland; working from the Warsaw office 3 days a week
Company
is a Warsaw-founded furniture company combining technology, premium craftsmanship, made-to-order production, and sustainable local manufacturing.
What you will do
- Lead CRM and marketing automation initiatives from business needs and planning through implementation, analytics, and optimization.
- Design and execute omnichannel customer journeys for different products, lifecycle stages, and customer behaviors.
- Build on-site personalization, dynamic content, recommendations, and pop-ups.
- Manage and activate customer data in the Synerise CDP using behavioral segmentation and intent-based scenarios.
- Analyze customer behavior, including interactions with the furniture configurator, and develop use cases such as cart recovery.
- Collaborate with Marketing, Product, Analytics, IT, Development, and external technology partners on tracking scripts and APIs.
Requirements
- 3+ years of hands-on experience with advanced marketing automation or CDP tools; Synerise experience is preferred.
- 5+ years of CRM and customer lifecycle marketing experience in e-commerce.
- Ability to independently own CRM initiatives from concept through execution and optimization.
- Strong analytical skills and the ability to turn behavioral data into actionable scenarios.
- Experience running website campaigns and web personalization.
- Fluency in Polish and English at a C1 level, and availability to work from the Warsaw office 3 days a week.
Nice to have
- Passion for home and living, with an understanding of interior styles and sensitivity to design.
- Professional experience using AI tools to improve work efficiency.
Culture & Benefits
- Opportunity to influence sales strategy in a dynamic e-commerce environment.
- Work with a premium product focused on quality and design.
- One additional bonus day off every month.
- Comprehensive healthcare and a Multisport card.
- Discount on products and access to a dog-friendly office.
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