Head of Event Marketing

Location: Roshn Front, Riyadh, Saudi Arabia. Remote working is available on Sundays, and employees may work from anywhere for up to 8 weeks each year. International and local relocation packages are available for relocation to Riyadh.

Company

hirify.global operates Tahaluf, a large B2B live and on-demand events organiser in Saudi Arabia, delivering major technology, real estate, cybersecurity, and pharmaceutical events.

What you will do

• Lead a diverse team of marketing managers, senior marketers, executives, and specialists based in Riyadh.
• Develop product positioning, value propositions, go-to-market strategies, and customer engagement plans with commercial and event teams.
• Oversee integrated campaigns for exhibitions and virtual or hybrid events across digital marketing, email, social media, PR, direct mail, and paid media.
• Monitor campaign analytics, customer insights, channel effectiveness, ROI, and marketing KPIs, recommending data-driven improvements.
• Manage campaign plans, deadlines, budgets, suppliers, agencies, media buying, website strategy, and marketing collateral.
• Build team capabilities, support development roadmaps, and promote testing, optimization, and high-performance marketing delivery.

Requirements

• Extensive experience in events marketing, preferably within exhibitions.
• Experience leading diverse marketing teams and managing senior marketers, managers, and specialist functions.
• Strong marketing strategy, digital marketing, marketing technology, analytics, testing, and optimization experience.
• Degree-level education and strong organizational skills with a record of meeting deadlines.
• Experience managing significant marketing budgets; multi-million-dollar budget experience is preferred.
• Strong quantitative, analytical, presentation, communication, follow-up, and attention-to-detail skills.

Culture & Benefits

• Competitive bonus and BUPA medical insurance for the employee and family.
• 28 days of annual leave.
• Remote working on Sundays and work-from-anywhere flexibility for 8 weeks each year.
• Residency visa, including yearly dependent fees, plus school-fee contributions of up to SAR 40,000 per child per year for up to three children.
• Relocation support can include flights, accommodation, shipping or excess-baggage reimbursement, and other eligible expatriate benefits.
• Individual annual flight allowance for expatriates and an end-of-service gratuity payment when leaving, if eligible.