Marketing Measurement Specialist (MSP)

Location: Hybrid in the United States, with preference for candidates within commuting distance of offices in Seattle, San Francisco, or New York City

Salary: $160K–$180K base salary per year, excluding equity and benefits

Company

hirify.global is an AI-driven causal marketing platform that helps businesses optimize advertising spend through causal marketing mix modeling, incrementality, and marketing measurement.

What you will do

• Partner with Measurement Strategy Managers across the causal MMM lifecycle, from kickoff and method presentation through model release, interpretation, enablement, and action planning.
• Configure and quality-assure model inputs and outputs, review updates, and explain changes in methodology, scope, and multi-KPI insights.
• Own customer escalations, business reviews, planning sessions, complex causal MMM questions, custom covariates, and technical re-engagement.
• Deliver models, follow-ups, prototypes, scenario analyses, and renewal narratives while meeting onboarding and modeling SLAs.
• Build playbooks, templates, and documentation that help customer-facing and data science teams deliver repeatable causal MMM engagements.
• Design and supervise AI workflows, provide structured customer feedback to product, science, and engineering, and support case studies, bakeoffs, and pre-sales.

Requirements

• 3+ years of direct marketing mix modeling experience, including model building, interpretation, and recommendation-making.
• Experience with incrementality testing or other marketing experimentation and a general understanding of the marketing measurement landscape.
• 3+ years in a customer-facing role, with the ability to work with complex media data and translate models into campaign decisions.
• Ability to manage multiple customers in ambiguous, early-stage environments while building longer-term processes.
• Experience communicating product feedback to technical teams and strong commitment to the causal MMM approach.
• Ability to work effectively in a high-ownership, fast-moving environment with multiple stakeholders.

Nice to have

• Agency experience and experience making MMM value tangible to clients.
• Experience creating scalable approaches to data collection, covariate selection, insights delivery, or automation.
• Knowledge of GeoLift-first versus MMM-first incrementality testing roadmaps and experiment design.
• Frameworks for interpreting uneven experimental coverage and differing conviction levels across model outputs.
• Experience explaining the relationship between MTA, MMM, and experiments.

Culture & Benefits

• High-performance, low-ego environment with small, mission-driven teams.
• Inclusive culture focused on collaboration, growth, and ownership rather than hierarchy.
• Flexible PTO, equity, and health, dental, and vision insurance with multiple plan options.
• Work-from-home stipend, events and offsites, and free lunch when working from the office.
• New parent leave and support for in-person collaboration.