5 дней назад
User Acquisition Manager (Meta, New Project)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Meta, New Project) (AI EdTech): Owning and scaling Meta Ads campaigns for a new AI EdTech subscription product with an accent on large-budget performance management, ROAS/LTV optimization, and automation-first acquisition. Focus on designing testing frameworks, improving campaign structures and automation logic, and identifying scalable growth levers across funnels and creative experiments.
Location: Global remote
Company
develops an AI-powered EdTech product and uses automation-focused user acquisition systems.
What you will do
- Own, launch, test, optimize, and scale Meta Ads campaigns end-to-end.
- Manage significant monthly paid social budgets with a focus on ROAS and LTV.
- Operate and improve the UA automation algorithm, campaign logic, and process documentation.
- Design testing frameworks and run funnel and creative experiments with product and creative teams.
- Identify scalable growth opportunities and deliver controlled performance improvements.
Requirements
- At least 3 years of experience in User Acquisition or Performance Marketing.
- Strong hands-on experience with Meta Ads and significant paid social budgets.
- Experience with subscription or B2C digital products.
- Strong analytical and experimentation mindset, including funnel understanding across web-to-web, web-to-app, or app products.
- Strong Excel or Google Sheets skills.
- English: B1 or higher.
Nice to have
- Experience with automation, rules, or scripts.
- Knowledge of mobile measurement and attribution.
Culture & Benefits
- Global remote work environment.
- Work on an innovative AI EdTech project with an automation-first approach.
- Company-provided medical expense compensation.
- AI subscription and other tools.
- Flexible paid time off, including 21 days of annual leave and 10 bank holidays.
- Collaborative environment with experienced performance, product, and creative professionals.
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