2 дня назад
User Acquisition Manager (Radiotech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Radiotech) (Mobile Performance Marketing): Leading paid user acquisition for Hello Piano across major advertising channels with an accent on campaign optimization, creative testing, and geographic expansion. Focus on automating bidding and budget allocation, analyzing cohort metrics such as LTV, ROAS, CPI, and retention, and adapting campaigns to local market dynamics.
Location: Remote
Company
is a product company whose Radiotech ecosystem develops music apps for iOS and Android.
What you will do
- Own and lead the user acquisition strategy for Hello Piano across paid channels.
- Brief, test, and iterate on playables, video, and static ad creatives with the creative production team.
- Analyze campaign performance and turn data into optimization recommendations.
- Lead expansion into new geographies by adapting acquisition strategies and creatives to local market dynamics.
- Build and maintain automation and auto-rule processes for bidding, budget allocation, and campaign management.
- Monitor CPI, ROAS, LTV, Sub2Paid, and retention, and report performance against targets while collaborating with product, analytics, and growth teams.
Requirements
- 2+ years of experience in user acquisition or performance marketing.
- Experience managing paid campaigns across Meta, Google, AppLovin, TikTok, or similar channels with meaningful budget ownership.
- Strong analytical skills and experience with LTV, ROAS, CPP, retention, and cohort-based metrics.
- Experience with MMPs and analytics tools such as AppsFlyer or Adjust.
- Hands-on experience with bid and budget optimization automation, plus strong Excel or Google Sheets skills.
- Excellent communication skills and the ability to collaborate cross-functionally with product, creative, and analytics teams.
Nice to have
- SQL or scripting experience, such as Google Apps Script.
Culture & Benefits
- Remote work environment.
- Collaboration across product, creative, analytics, and growth functions.
- Work on music products used by musicians, beginners, and learners worldwide.
Hiring process
- Screening.
- Technical interview.
- Final interview.
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