1 час назад
Senior User Acquisition Manager (Mobile Gaming)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Mobile Gaming): Leading performance marketing and scaling player growth for high-volume mobile games across Tier-1 and global markets with an accent on multi-million-dollar UA budgets, channel optimization, creative strategy, and LiveOps coordination. Focus on architecting high-scale campaigns, modeling predictive LTV, evaluating early player cohorts, and optimizing ROAS, CPI, and retention performance.
Location: Fully remote across North American time zones
Company
is a progressive games company building mobile gaming products with a flat, autonomous, and inclusive operating culture.
What you will do
- Lead performance marketing and scale player growth across Tier-1 and global markets.
- Architect, launch, and optimize high-scale acquisition campaigns across Meta Ads, Google UAC, TikTok, AppLovin, Unity Ads, IronSource, and Apple Search Ads.
- Own multi-million-dollar UA budgets and manage ROAS, CPI, and LTV targets.
- Coordinate UA pushes, budget scaling, and retargeting with LiveOps and Product teams around in-game events, seasonal updates, and feature releases.
- Translate live-service themes and game mechanics into creative briefs and structured creative hypothesis frameworks.
- Evaluate early post-install cohorts, adjust bidding and targeting, and allocate budgets using predictive LTV models.
Requirements
- 5+ years of hands-on performance marketing or user acquisition experience in mobile gaming.
- Proven success launching, scaling, and managing large UA budgets for top-grossing or high-volume mobile titles.
- Strong experience coordinating campaign surges and creative strategies with LiveOps calendars, event cycles, and game updates.
- Deep technical expertise with major mobile advertising networks and proficiency with AppsFlyer, Adjust, Singular, Looker, Tableau, BigQuery, Excel, and store optimization tools.
- Advanced understanding of IAP, IAA, hybrid monetization, predictive LTV modeling, and retention dynamics.
- Ability to work across North American time zones.
Culture & Benefits
- Fully remote studio operating across North American time zones.
- Salaried employees receive stock options and ownership in the company.
- Non-accrual vacation allows time off when needed.
- Flat structure with autonomy, transparent communication, self-organization, and peer-driven accountability.
- Side projects and personal ventures are supported.
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