Product Marketing Lead (AI)

Location: San Francisco Bay Area; on-site

Salary: $180,000–$220,000 per year, plus meaningful early equity

Company

hirify.global builds AI software that helps MEP engineering firms automate complex building-design workflows and develop better physical infrastructure. The company has raised $75M in total funding and is backed by a16z and other investors.

What you will do

• Build the product marketing function from the ground up, including repeatable launch processes, playbooks, templates, and messaging systems.
• Partner with Product and Engineering to understand releases and turn them into launch campaigns, release notes, videos, demos, blog posts, and enablement materials.
• Interview customers and create case studies, testimonials, customer videos, and proof points demonstrating measurable impact.
• Develop core messaging, value propositions, ICP definitions, competitive positioning, and battle cards.
• Partner with Sales to create collateral, FAQs, objection-handling guides, and demo narratives that improve win rates.
• Work with founders and cross-functional teams to shape hirify.global's market positioning and product storytelling.

Requirements

• 4–12 years of Product Marketing experience at a Seed, Series A, or Series B startup.
• Experience building product marketing programs from the ground up.
• Strong record of launching products that drove customer adoption and revenue.
• Exceptional written and verbal communication skills, with the ability to translate technical products into clear customer messaging.
• Strong organization, customer orientation, analytical thinking, and bias toward action.
• Ability to work on-site in the San Francisco Bay Area.

Nice to have

• Experience with software for the physical world, including AEC, manufacturing, robotics, industrial software, construction, climate, or infrastructure.
• Experience marketing technical AI or developer products.
• Experience interviewing enterprise customers and producing case studies.
• Experience building competitive intelligence programs.
• Design, video, or content creation skills.

Culture & Benefits

• Highly entrepreneurial role with direct collaboration with founders and the product team.
• Environment focused on moving quickly without sacrificing quality.
• Ownership-oriented culture that values customer understanding and simplifying complex ideas.
• Meaningful early equity.