Marketing Measurement Specialist (MSP)

Location: New York, NY. Preference is given to candidates within commuting distance of offices in San Francisco, Seattle, and New York City.

Salary: $160K–$180K annual base salary, excluding equity and benefits.

Company

hirify.global is an AI-driven causal marketing platform that helps businesses optimize advertising spend through marketing measurement and incrementality-based modeling.

What you will do

• Partner with Measurement Strategy Managers throughout the Causal MMM lifecycle, from kickoff and method presentation to model release, interpretation, enablement, and action planning.
• Configure and QA model inputs and outputs, review model updates, and explain changes in methodology, scope, and KPIs.
• Own complex customer escalations, business reviews, planning sessions, model questions, custom covariates, and technical re-engagement.
• Deliver deep-dive prototypes, scenario analyses, before-and-after narratives, and renewal materials while meeting onboarding and modeling SLAs.
• Build playbooks, templates, and documentation that make Causal MMM engagements repeatable across science, onboarding, and strategy teams.
• Design and supervise AI workflows, provide structured customer feedback to product, science, and engineering, and support case studies, bakeoffs, and pre-sales.

Requirements

• 3+ years of direct marketing mix modeling experience, including model interpretation and recommendation-making.
• Experience with incrementality testing or other marketing experimentation and a general understanding of the marketing measurement landscape.
• 3+ years of experience in customer-facing roles, with the ability to work with messy media data and translate complex models into campaign decisions.
• Ability to manage multiple customers while building longer-term processes in ambiguous, early-stage environments.
• Ability to communicate product feedback to technical teams and adapt working practices to a scalable, customer-supported Causal MMM model.

Nice to have

• Agency experience and experience making MMM value tangible to clients.
• Scalable approaches to data collection, covariate selection, insights delivery, and automation.
• Perspective on MMM-first versus GeoLift-first incrementality testing roadmaps.
• Frameworks for interpreting differing confidence levels across model outputs.
• Experience explaining the relationship between MTA, MMM, and experiments.

Culture & Benefits

• High-performance, low-ego environment with strong ownership and collaboration.
• Small, mission-driven teams focused on inclusion, growth, and practical execution.
• Flexible PTO and new parent leave.
• Equity and health, dental, and vision insurance with multiple plan options.
• WFH stipend, office events and offsites, and free lunch when working from the office.