1 день назад
Marketing Operations (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Operations (Fintech) (HubSpot/Salesforce): Building and maintaining the systems, workflows, and reporting infrastructure that powers marketing campaigns and measures pipeline contribution with an accent on marketing automation, data integrity, and campaign attribution. Focus on integrating CRM and marketing platforms, designing multi-touch attribution, and improving funnel analytics and operational scalability.
Location: United States; fully remote work with remote flexibility.
Company
provides regulated infrastructure for tokenizing real-world assets and operates across blockchain and financial services.
What you will do
- Administer the marketing automation platform, including lists, workflows, lead scoring, forms, and reporting.
- Manage integrations between HubSpot or a comparable platform, Salesforce, event systems, and other marketing tools.
- Build campaign infrastructure, segmentation, UTM frameworks, nurture workflows, and tracking processes.
- Create dashboards and reports covering pipeline contribution, campaign performance, channel ROI, attribution, and funnel conversion.
- Document marketing operations procedures, onboard users, and implement process improvements.
Requirements
- 4+ years of marketing operations experience, preferably in B2B fintech, financial services, or a high-growth technology company.
- Hands-on experience with HubSpot or comparable platforms such as Marketo or Pardot.
- Working knowledge of Salesforce, including field mapping, lead, contact, opportunity, and campaign influence reporting.
- Strong understanding of UTM parameters, attribution models, funnel analytics, dashboards, and data quality.
- Ability to manage multiple projects independently in a fast-paced remote environment.
Nice to have
- Experience marketing to institutional financial services audiences.
- Familiarity with Demandbase, 6sense, Splash, Cvent, SQL, or BI tools.
- Experience working in a regulated industry with marketing compliance requirements.
Culture & Benefits
- Fully remote and collaborative work environment.
- Flexible paid time off.
- Equity grant opportunities.
- US employees receive employer-paid medical, dental, and vision coverage.
- US employees have access to a 401(k) retirement plan.
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