Senior Product Manager, Consumer (AI)

Location: Bellevue, WA; workplace listed as remote, with collaboration with design and engineering on-site in Bellevue

Company

hirify.global develops health and wellness products focused on helping people live healthier, disease-free lives.

What you will do

• Own consumer in-app journeys for member conversion, subscription upgrades, cross-sells, winback, and retention.
• Define revenue-linked metrics including conversion rate, attach rate, average order value, lifetime value, and churn.
• Prioritize lifecycle opportunities across pre-purchase, onboarding, result reveal, action-taking, and re-engagement.
• Write PRDs, user stories, and acceptance criteria in Jira while maintaining a clear backlog prioritization framework.
• Run usability tests and customer interviews, translating member feedback and persona insights into roadmap decisions.
• Partner with marketing, lifecycle, UX/UI design, and engineering to build personalized, conversion-focused experiences.

Requirements

• 5+ years of product management experience, including at least 3 years with consumer mobile or web applications.
• Demonstrated experience shipping features that improve D2C revenue metrics such as conversion, lifetime value, attach rate, or churn.
• Deep familiarity with subscription or membership products, including activation, retention, upgrades, and cancellation prevention.
• Experience developing user personas and journey maps that influence roadmap priorities.
• Strong UX judgment, concise written communication, and experience creating PRDs with explicit tradeoffs.
• Proficiency with Jira and experience conducting usability tests, interviews, and feedback sessions.

Nice to have

• Experience with AI- or ML-driven personalization, dynamic recommendations, personalized content, or insight generation.
• Experience in supplements, nutrition, wellness, diagnostics, mobile commerce, in-app purchasing, or consumable upsells.
• Familiarity with Fullstory, Amplitude, and building product dashboards.

Culture & Benefits

• Mission-driven environment focused on health and disease prevention.
• Values include bold innovation, collaboration, efficient resource use, and continuous learning.
• Up to 90% employer-paid individual insurance premiums and 75% family premiums, including health, dental, and vision coverage.
• Flexible time-off policy, 401(k) plan, basic life and AD&D insurance, long-term disability coverage, and an Employee Assistance Program.