Senior Marketing Analyst

Location: Remote from Romania, Armenia, Bulgaria, Estonia, Hungary, Latvia, or Lithuania

Company

hirify.global is a wellness technology company developing and scaling subscription-based wellness apps, including Muscle Booster, Yoga-Go, and WalkFit.

What you will do

• Improve conversion signals and campaign measurement across Meta, Google Ads, TikTok, and other advertising platforms.
• Design and maintain server-to-server conversion pipelines with support from Data Engineering, ensuring timely, deduplicated, and high-quality signal delivery.
• Onboard new ad platforms and implement conversion signal delivery and reporting data feeds.
• Manage Google Tag Manager releases, pixels, conversion events, browser-side tracking, and server-side tracking across web properties.
• Monitor signal quality, diagnostics, latency, coverage, errors, and discrepancies, and build alerts for tracking issues.
• Maintain UTM conventions, attribution, marketing datasets, monitoring reports, and metrics for signal engineering and campaign performance.

Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
• Advanced SQL skills, including window functions, CTEs, performance-aware querying, and data quality checks, with experience using large data warehouses.
• Hands-on experience with Google Tag Manager and at least one advertising platform, including campaign types, bidding strategies, and conversion setup.
• Experience with Tableau, Looker, or similar visualization tools; Tableau is the primary BI tool.
• Understanding of marketing metrics, browser-side and server-side tracking, GDPR-compliant tracking, mobile attribution, and SKAdNetwork.
• Effective written and spoken English is required.

Nice to have

• Experience with AppsFlyer, Adjust, or another mobile measurement partner.
• Experience with incrementality and holdout testing, including Meta Conversion Lift, Google Ads Conversion Lift, or geo-experiments.
• Experience with Meta Conversions API, Google Data Manager API, LTV modeling for subscription products, Airflow, dbt, or similar data tools.

Culture & Benefits

• Work remotely under a contract arrangement.
• Collaborate with Marketing, Product, Data Engineering, and advertising platform representatives.
• Join a distributed organization with hubs in Cyprus, Ukraine, Poland, Spain, and the UK.
• Contribute to wellness products used by more than 25.5 million people worldwide.

Hiring process

• Recruiter call.
• Technical interview.
• Take-home task followed by a panel presentation.