16 часов назад
Associate Director, Paid Search
100 000 - 120 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Director, Paid Search (SEM): Leading the paid search team and managing end-to-end search and social campaigns across Google, Bing, and related platforms with an accent on campaign performance, operational efficiency, and platform partnerships. Focus on coaching specialists, optimizing bids and budgets, implementing pixel and tag tracking, and developing reporting and strategic recommendations for integrated digital media plans.
Location: Hybrid, in-office 3 days per week in Stamford or New York City; remote work is available for up to 2 days per week.
Salary: $100,000–$120,000 annually in New York or Connecticut.
Company
operates D/Cipher, an in-house media platform and activation team that uses publisher engagement data to support advertiser media buying.
What you will do
- Lead and coach a team of paid media specialists responsible for search and social campaign execution, troubleshooting, and quality assurance.
- Oversee campaign setup, activation, trafficking, performance monitoring, optimization, and fulfillment across multiple platforms.
- Manage Google and Bing campaigns, including bids, budgets, keyword lists, ad copy, and ad groups.
- Develop procedures to streamline paid media operations and manage platform relationships and product updates.
- Oversee creative asset and ad tag quality control using third-party ad server tools.
- Provide reporting and strategic recommendations while collaborating with sales, clients, creative agencies, vendors, and digital departments.
Requirements
- Bachelor’s degree in Business, Communications, Marketing, or a related field, or equivalent relevant experience.
- 5–6 years of paid search experience and 3+ years of people management experience.
- Experience leading, coaching, and developing cross-functional teams and improving internal processes.
- Strong proficiency with Google Ads, Bing Ads, and Google Analytics.
- Experience implementing pixels and tags for campaign setup, attribution, and troubleshooting.
- Strong analytical, project management, communication, organizational, and presentation skills.
Culture & Benefits
- Collaborative, team-oriented environment with cross-functional work across sales, clients, agencies, vendors, and digital departments.
- Unlimited paid time off, paid holidays, and paid parental leave.
- Medical, dental, vision, prescription, health savings, and flexible spending benefits.
- 401(k) savings plan with company match, tuition reimbursement, commuter benefits, and family care support.
- Less than 10% travel required.
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