Product Manager, Funnel Optimization (Fintech)

Location: Hybrid schedule in the Charlotte, NC office; in-office Tuesday–Thursday and remote Monday and Friday. Not eligible for relocation assistance.

Base pay range: $120,000–$160,000 for positions in Seattle, New York, Colorado, and California. Eligible for an annual performance bonus.

Company

hirify.global operates an online lending marketplace that connects consumers with lenders across loans, credit cards, savings accounts, and insurance.

What you will do

• Design and oversee end-to-end A/B and multivariate testing strategies, from hypothesis generation through execution and analysis.
• Build scalable experimentation processes and manage a prioritized testing roadmap across multiple digital business lines.
• Partner with product, marketing, design, engineering, analytics, and business leadership teams to improve customer journeys and funnel performance.
• Track KPIs, evaluate experiment effectiveness, and present actionable findings to stakeholders and executive leadership.
• Identify user experience and product workflow improvements that increase engagement, conversion, retention, and customer satisfaction.
• Mentor junior team members and help develop experimentation practices across the organization.

Requirements

• 3+ years of experience in product management or experimentation roles focused on A/B testing, multivariate experiments, and direct-to-consumer digital experiences.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Track record of identifying growth opportunities and delivering measurable improvements through testing and optimization.
• Experience with digital marketing channels, traffic acquisition, media buying, customer experience principles, and agile product development.
• Advanced data analysis skills and the ability to communicate experiment results and recommendations to non-technical and executive stakeholders.
• Familiarity with Bayesian statistics and multi-arm bandit testing.

Nice to have

• Experience with Optimizely, VWO, Adobe Target, Google Analytics, Adobe Analytics, Tableau, or Power BI.
• Experience in financial services, lead generation, or a similar industry.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) matching.
• Annual performance bonus eligibility.
• Fast-paced, collaborative, ambitious, and entrepreneurial work environment.
• Culture that encourages experimentation, innovation, creativity, and continuous learning.