5 часов назад
Social Media & Brand Content Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media & Brand Content Manager (European Retail): Developing Joybuy’s European social media strategy, campaign toolkits, and social-first content with an accent on brand consistency, community growth, and influencer best practice. Focus on creating reusable creative assets across markets, optimizing content through performance insights, and coordinating social initiatives with local teams in the UK, Germany, France, and the Netherlands.
Location: London, United Kingdom
Company
is JD.com’s European retail platform, operating across the UK, Netherlands, Germany, France, Belgium, and Luxembourg as part of a cross-border e-commerce and technology ecosystem.
What you will do
- Develop the European brand social media strategy and define the role of each platform in building awareness, engagement, and consideration.
- Own the central social media calendar covering campaigns, sponsorships, and seasonal moments.
- Lead social workstreams for central brand campaigns and create localized campaign toolkits, including visuals, video concepts, motion templates, captions, and creative guidance.
- Create social-first content that grows communities, encourages engagement, showcases customer and user-generated content, and supports organic traffic.
- Establish social templates, creative guidelines, influencer briefing standards, and brand governance across markets.
- Monitor performance, produce reports, and share actionable recommendations with local social, brand, integrated marketing, and performance marketing teams.
Requirements
- Strong social media expertise across Instagram, TikTok, Facebook, YouTube, and other major platforms.
- Proven experience planning and delivering social-first content that builds brand awareness, engagement, and organic growth.
- Experience managing influencer and creator activity, including briefing, content review, and performance evaluation.
- Confidence using AI tools for social media planning, content creation, and workflow optimization.
- Strong analytical skills and the ability to use performance data to optimize content and recommend improvements.
Nice to have
- Experience working in France, Germany, or the Netherlands.
Culture & Benefits
- Work in a fast-paced, dynamic international e-commerce business.
- Collaborative environment built around ownership and high-quality results.
- Opportunity to contribute to cross-border retail, smart supply chains, and logistics projects.
- Competitive salary, supportive culture, and opportunities for career growth and learning.
- Equal opportunity workplace committed to diversity and inclusion.
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