Head of Brand Marketing (E-commerce)

Location: London, United Kingdom

Company

Joybuy is hirify.global’s European retail platform, operating across the UK, Netherlands, Germany, France, Belgium, and Luxembourg to deliver cross-border e-commerce through smart technology and supply chain systems.

What you will do

• Define and execute Joybuy’s brand strategy, positioning, storytelling, and annual brand-building roadmap across European markets.
• Establish cross-market brand measurement covering awareness, consideration, trust, reputation, share of voice, and social performance.
• Own the brand marketing budget, including allocation, cost control, ROI tracking, reporting, and optimization.
• Lead full-cycle penetration campaigns, from market research and creative production through channel deployment and post-campaign analysis.
• Develop the positioning and user perception of on-site programs such as Joy Plus, Deals, and the 211 delivery promise.
• Build localized influencer, content, sports, and media partnerships while leading the central London brand marketing team and coordinating regional stakeholders.

Requirements

• 10+ years of experience in brand marketing, including senior experience in e-commerce, retail, or consumer platforms operating across multiple European markets.
• Proven success building brand trust and positioning for a challenger or entrant brand, supported by campaign cases.
• Strong understanding of European consumer habits, local social media ecosystems, and brand tracking methodologies.
• Experience with end-to-end brand strategy, creative direction, resource coordination, budget control, and data-driven optimization.
• Ability to lead a central team and influence dotted-line and cross-functional stakeholders across countries.

Nice to have

• End-to-end experience managing sports, entertainment, or media sponsorships.

Culture & Benefits

• Collaborative, ownership-driven, and results-focused working environment.
• Opportunity to contribute to cross-border e-commerce, smart supply chains, and logistics projects.
• Competitive salary and office-based work in London.
• Supportive, people-first culture with opportunities for career growth and learning.
• Commitment to a diverse, inclusive, and equal-opportunity workplace.