11 часов назад
Social Media Specialist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Specialist (Marketing): Leading Wellhub’s UK social media strategy across Instagram, LinkedIn, and YouTube by planning culturally relevant content, managing creator partnerships, and building local communities with an accent on short-form video, influencer collaborations, and data-driven optimization. Focus on executing local activations, analyzing social performance, and adapting global campaigns to UK cultural contexts.
Location: UK (London - Hybrid)
Company
operates a workplace wellness platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners through one subscription.
What you will do
- Lead the UK social media strategy and content calendar across Instagram, LinkedIn, and YouTube.
- Create social-first content and coordinate designers, photographers, and videographers to produce high-quality assets.
- Build community engagement and manage relationships with local influencers, creators, partners, and wellbeing communities.
- Execute local activations, influencer collaborations, product-launch coverage, and brand-event campaigns.
- Track analytics and social listening data, prepare performance reports, and turn insights into content optimization.
- Collaborate with regional and global marketing teams to adapt campaigns to local cultural contexts and share best practices.
Requirements
- 4–6 years of experience in social media management and execution.
- Experience developing and executing end-to-end local social media strategies across major platforms.
- Strong storytelling, copywriting, short-form video production, and knowledge of current platform trends.
- Experience managing influencer and creator collaborations from briefing through execution.
- Ability to use social media management, listening, and analytics tools to translate performance insights into action.
- Fluent English and prior experience in social media strategy execution are mandatory.
Culture & Benefits
- Flexible First approach with hybrid and remote options; the specific model for this role is discussed with the recruiter and hiring manager.
- Home-office setup reimbursement and a monthly work-from-home allowance.
- Health and dental insurance, plus a free Gold membership and wellness resources.
- At least 25 paid holiday days annually, additional tenure-based days, and annual holidays including a birthday holiday.
- 100% paid parental leave, with extended leave and a gradual part-time return option for birth parents.
- Learning platforms, development planning, internal opportunities, and an inclusive culture focused on collaboration and wellbeing.
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