Marketing Engineer

Location: On-site in Toronto, Ontario, Canada

Salary: C$100K–C$150K annually plus equity

Company

hirify.global helps international students choose programs, gain admission, finance their studies, and navigate the visa process.

What you will do

• Own Meta and Google Ads across 15 countries, including budgets, audiences, creative rotation, and scaling decisions.
• Launch and measure TikTok, LinkedIn, and X as new paid channels.
• Run the weekly performance cadence and manage funnel metrics from impression to conversion using cross-platform cost-per-outcome analysis.
• Maintain brand consistency across advertising, social content, video, presentations, and 15+ languages.
• Grow SEO, organic search, organic social, and content alongside paid acquisition.
• Operate and extend the AI-assisted marketing platform, including ad API launch engines, MCP servers, Claude skills, attribution data, and automated workflows.

Requirements

• 4+ years of experience spanning performance marketing and engineering, including experience managing real budgets and writing production code.
• Strong Python skills and experience with at least two major advertising platforms at API depth.
• Experience with rate limits, learning phases, targeting behavior, and attribution windows.
• Strong data fluency, including SQL, funnel analysis, attribution, and metric definition.
• Ability to recognize and maintain consistent typography, palettes, tone, and brand standards.
• Safety-oriented approach to live ad spend, including dry runs, guardrails, idempotency, and policy enforcement.

Nice to have

• Experience with international, multilingual campaigns and localization at scale.
• SEO, content marketing, programmatic creative, or video production experience.
• Experience building MCP servers, LLM agents, or AI workflow tooling.
• BigQuery, dbt, analytics engineering, or early-stage startup experience.

Culture & Benefits

• Equity is included in the compensation package.
• Marketing decisions are supported by an in-house AI-assisted platform and measurable performance data.
• The role offers ownership of the full marketing function and the opportunity to build systems that shape company decisions.
• The company is focused on expanding access to international educational opportunities.

Hiring process

• Artificial intelligence may be used during applicant screening or assessment.
• Applicants are encouraged to apply even if they do not match every requirement but believe they can thrive in the role.