Senior Digital Advertising Strategist (Amazon Ads)

Location: London, United Kingdom; hybrid working with 3 days a week in the office

Requirements

• 2:1 or First-Class degree.
• Hands-on experience in search or performance marketing, preferably in an agency or ecommerce environment.
• Experience executing campaigns across Amazon Ads, Google Ads, or programmatic advertising.
• Strong analytical skills with proficiency in Excel, data visualisation, Google Analytics, and campaign-performance analysis tools.
• Excellent verbal and written communication skills for simplifying complex topics for partners and internal teams.
• Curiosity, critical thinking, and enthusiasm for AI and automation.

Nice to have

• Experience with Meta, TikTok, and European marketplaces.
• Experience working with retail or ecommerce brands.

What you will do

• Own end-to-end advertising strategy for 3–5 brand partners and collaborate with Brand Management, Merchandising, SEO, Creative, and Marketplace Expansion teams.
• Develop strategic pitches that support brand building and organic keyword growth.
• Run and optimise paid media across Amazon Ads, Amazon DSP, TikTok Shop, eBay, Zalando, and Allegro.
• Use AI and automation for budget pacing, keyword and bid testing, audience and placement optimisation, creative scaling, and campaign analysis.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Produce narrative-led monthly and quarterly reports that translate performance data into strategic actions.

Culture & Benefits

• Hybrid work with 3 office days per week.
• 28 days of holiday, increasing to 32 days with each year of service.
• Competitive salary and Restricted Stock Units.
• Private medical insurance, gym discounts, enhanced pension, and cycle-to-work scheme.
• Enhanced maternity and paternity leave and pay, nursery scheme, office breakfast and snacks, and regular company socials.

Hiring process

• 20-minute phone interview with the talent acquisition team.
• Interview with the hiring team followed by a one-hour case-study presentation.
• Final one-hour in-person interview, top-grading, reference collection, and offer.