Associate Director, Paid Social

Location: London, United Kingdom; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.

What you will do

• Own the day-to-day paid social output for busy client accounts across Facebook, Instagram, Twitter, Snap, TikTok, and other key platforms.
• Plan, activate, set up, and optimize large-scale paid social campaigns across brand and direct-response objectives.
• Build strong relationships with clients, suppliers, and other stakeholders while presenting recommendations and leading client calls.
• Lead the integration of digital and social activity with broader media plans and coordinate delivery with other media specialists.
• Manage, train, and mentor junior social specialists, planners, and executives while overseeing workloads and output quality.
• Prepare detailed campaign reports, client presentations, QBRs, and annual reviews.

Requirements

• Extensive experience setting up and optimizing paid social campaigns across major social platforms.
• Experience planning large-scale paid social campaigns across brand and direct-response objectives.
• Strong knowledge of the UK social media landscape and digital media planning and activation.
• Experience managing teams, line-managing employees, and training or mentoring junior specialists.
• Strong communication, project management, presentation, and stakeholder management skills.
• Collaborative approach and ability to work effectively with people from diverse backgrounds and cultures.

Nice to have

• Agency experience managing a team of social specialists.
• Training certifications in major social platforms, such as Meta Blueprint.

Culture & Benefits

• Hybrid working environment with frequent in-office events focused on collaboration, knowledge sharing, and team achievements.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Access to global hirify.global networks, professional connections, learning opportunities, and employee resource groups.
• Inclusive workplace focused on trust, respect, creativity, growth, and development.