Performance Marketing Manager (Crypto)

Location: Europe & U.K.; fully remote

Company

hirify.global is a licensed and regulated U.S. cryptocurrency exchange for buying, trading, holding, and earning digital assets.

What you will do

• Execute, optimize, and scale Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns.
• Manage Apple Search Ads to drive high-quality mobile app acquisition.
• Monitor CAC, CPA, ROAS, LTV, conversion rate, and user quality KPIs.
• Design and run A/B tests for audiences, bidding strategies, creatives, landing pages, and campaign structures.
• Build dashboards and provide actionable campaign insights using AppsFlyer, Google Analytics, and Tableau.
• Partner with Product, Design, BI, Engineering, Creative, Data, and Compliance teams to improve funnels, attribution, measurement, and growth.

Requirements

• 5+ years of hands-on performance marketing experience with significant ownership of paid search channels.
• Experience managing six- or seven-figure monthly advertising budgets and scaling hypergrowth products.
• Deep expertise and a strong track record with Google Ads.
• Expertise in AppsFlyer or an equivalent mobile measurement partner and mobile marketing.
• Strong analytical skills, including campaign performance interpretation and data-driven optimization.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Nice to have

• Apple Search Ads experience.
• Experience with Google Analytics 4, Google Tag Manager, Tableau, attribution models, incrementality testing, conversion tracking, and mobile measurement.
• Experience in regulated industries such as fintech, payments, crypto, or financial services.
• Experience with Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels.
• Google Ads certification.

Culture & Benefits

• Fully remote, cameras-on culture with work-from-home equipment reimbursement available to new hires.
• Unlimited PTO for salaried FTE roles and 12 weeks of fully paid parental bonding leave.
• Mental wellness benefits and comprehensive health benefits.
• Annual professional development budget and virtual career coaching.
• 401(k) plan with employer match.
• Values-led environment focused on integrity, collaboration, customer focus, ownership, and adaptability.