Performance Marketing Specialist

Location: Tallinn, Estonia. Hybrid work model with at least 12 monthly in-office days.

Company

Bolt is a global mobility platform offering ride-hailing, food delivery, scooters, e-bikes, and car-sharing services across 50 countries.

What you will do

• Execute user acquisition and growth campaigns for allocated markets across Bolt's Rider, Delivery, or Food verticals.
• Build, manage, and optimize campaigns across Google, Meta, TikTok, and Apple Search Ads.
• Run structured experiments covering budget allocation, creatives, platform betas, bidding, and optimization settings.
• Monitor budget pacing, CPA, ROI, payback, and other core performance metrics.
• Analyze creative performance and provide actionable feedback to creative teams.
• Collaborate with Martech & Analytics, Brand, Vertical Marketing, and local stakeholders.

Requirements

• Hands-on experience running and optimizing campaigns across Google, Meta, and TikTok.
• Experience managing five-digit monthly budgets across one or more markets.
• Strong analytical skills and practical knowledge of CPA, ROI, and payback.
• Experience with GA4 and mobile measurement platforms such as AppsFlyer, Adjust, or Singular.
• Strong organization, initiative, coordination, stakeholder management, and communication skills.
• Ability to run testing initiatives end to end and document reusable learnings.

Nice to have

• Basic knowledge of Figma or Canva.

Culture & Benefits

• Small, autonomous teams with significant ownership and responsibility.
• Professional growth and career development opportunities.
• Salary, stock options, and wellness benefits.
• One-month paid sabbatical after five years at Bolt.
• Annual company events and smaller team gatherings.
• Daily use of AI tools is expected where they improve work efficiency.