Robotics Product Marketing Lead (AI Robotics)

Location: On-site at the Watertown, Massachusetts headquarters; based in or willing to relocate to the Boston area. Travel up to approximately 20%.

Company

hirify.global is an AI robotics frontier lab that deploys robots directly into production facilities, including palletizing and case-pick operations.

What you will do

• Own messaging architecture across Tutor's product lines and mid-market and enterprise sales motions.
• Translate buyer questions, objections, product capabilities, and roadmap developments into positioning, website content, landing pages, and sales collateral.
• Build a quantified customer-proof engine with case studies, ROI one-pagers, calculators, and vertical benchmarks.
• Lead product launches end to end, including narratives, assets, press coordination, and sales rollout.
• Produce sales-enablement content such as vertical one-pagers, objection-handling assets, and explainers on safety, integration, and ROI.
• Design and supervise agentic content pipelines, establish production KPIs, and partner with Sales, Solutions Engineering, Research, Engineering, founders, Customer Success, and Events.

Requirements

• 5–10+ years of experience in B2B product marketing or full-stack marketing, including meaningful early-stage startup experience.
• Exceptional writing and execution skills, with the ability to deliver finished, publishable work independently.
• Experience marketing technical products to non-technical operational buyers and supporting direct sales with AEs and SDRs.
• Experience bringing a novel product or category to market and creating demand where little previously existed.
• Daily use of LLMs and agents, with enthusiasm for building AI-native content production systems.
• Must be based in or willing to relocate to the Boston area for in-person work at the Watertown headquarters.

Nice to have

• Experience in robotics, industrial automation, manufacturing, supply chain, logistics, capital equipment, or hardware.
• Marketing experience in CPG, food and beverage, cosmetics and personal care, or contract manufacturing.
• Demand-generation literacy, including campaigns, nurture, and measurement.
• Video and visual storytelling skills.
• Software or computer science background, programming experience, or an engineering degree.

Culture & Benefits

• In-person collaboration at the Watertown headquarters.
• Direct partnership with Sales, Solutions Engineering, Research, Engineering, Customer Success, Events, and founders.
• High-agency environment focused on technical excellence, collaboration, respect, and individual impact.
• Opportunity to grow into a team lead as the marketing function expands.