Head of Brand (Fintech)

Location: Cairo office, hybrid

Company

hirify.global is a fintech product company democratizing access to investing through a digital investment platform and the Rumble subscription-based investment recommendations service across the MENA region.

What you will do

• Own brand strategy, positioning, perception goals, and audience narratives.
• Develop messaging frameworks and narratives for products, launches, campaigns, and leadership moments.
• Lead social presence and external communications, including press strategy, executive communications, interviews, panels, and podcasts.
• Define the brand strategy behind major campaigns and launches, including briefs, audience insights, key messages, and perception goals.
• Partner with Creative Studio through strategic briefs, feedback, and creative direction without directly managing the team.
• Align Product, Growth, Creative Studio, Learn Content, financial content, and leadership around consistent communication.

Requirements

• 10+ years of experience in brand strategy, communications, social, content, or integrated marketing.
• Experience in fintech, financial services, or consumer platforms.
• Proven experience shaping brand narratives, messaging frameworks, and campaign strategies.
• Experience leading social or content from a brand perspective, with excellent writing, editing, and storytelling skills.
• Ability to translate complex products into clear, compelling communication and provide sharp feedback on copy, design, motion, and video.
• Fluency in Arabic and English with strong local market nuance is required.

Culture & Benefits

• Work on a mission to democratize investing and expand access to financial products.
• Contribute to a platform with 5.5 million app downloads and a strong base of first-time investors.
• Help shape the future of investing and promote local investment products across the MENA region.
• Work in a strategic and hands-on role focused on awareness, trust, relevance, share of voice, PR visibility, perception change, and communication quality rather than direct conversion.