Brand Director (AI)

Location: San Francisco, California, United States; hybrid with a minimum of 3 days in the office per week

Salary: $325,000–$425,000 base salary per year, plus performance bonus and equity

Company

hirify.global is a bootstrapped, profitable AI hardware and software company building interfaces and infrastructure that capture, structure, and use intelligence from conversations and other human inputs. The company serves more than 2,000,000 users worldwide and has achieved a $250 million revenue run rate.

What you will do

• Define and evolve hirify.global’s global brand positioning, narrative architecture, and storytelling frameworks.
• Lead brand stories, campaigns, manifestos, keynotes, brand films, and other flagship content aligned with the product roadmap.
• Drive global brand communications, PR strategy, strategic partnerships, cultural collaborations, and agency relationships.
• Establish brand governance systems and monitor awareness, preference, sentiment, and share-of-voice KPIs.
• Oversee visual identity evolution, product launch films, campaign systems, website creative direction, channel creatives, and scalable design systems.
• Lead and mentor a multidisciplinary team across brand content, communications, PR, social media, creative, and design while partnering with regional marketing leads.

Requirements

• 8–15 years of experience in brand leadership, with proven success as a Brand Director or equivalent at a fast-growing brand.
• Deep expertise in brand positioning and storytelling, with strong attention to detail and premium AI or technology aesthetics.
• Strong understanding of global markets and customer behavior, especially in the United States, Europe, and Asia.
• Exceptional stakeholder management and leadership skills across cross-functional teams and external partners.
• Builder mindset, entrepreneurial approach, and ability to use AI tools to improve work efficiency.
• Ability to work from the San Francisco office at least 3 days per week.

Culture & Benefits

• Opportunity to join the founding team of a new initiative with meaningful ownership and impact.
• Hybrid office arrangement with a minimum of 3 in-office days per week.
• Top-tier medical, dental, and vision healthcare for employees and dependents with employer subsidy.
• 401(k) plan with company matching, unlimited paid time off, and 13 paid holidays.
• 12 weeks of paid new-parent leave for all genders.
• Choice of a high-end laptop and workstation setup, office equipment, annual offsites, and free drinks and snacks.