Vice President of Product Marketing (AI)

Location: Remote-based / Hybrid in New York City or the San Francisco Bay Area

Company

hirify.global develops Astro, a unified DataOps platform powered by Apache Airflow for building reliable data products, supporting analytics, AI, and data-driven applications.

What you will do

• Define positioning, messaging, category strategy, and the overall narrative for Astro, Astro Private Cloud, and agentic orchestration and AI capabilities.
• Lead product launches from Airflow releases and platform features through major product moments, partnering with Product, Engineering, and Sales.
• Build, coach, and scale a product marketing organization covering product, solutions and industry, competitive intelligence, and sales enablement.
• Use customer, market, competitive, and win/loss insights to sharpen strategy and improve differentiation against managed Airflow services and alternative orchestrators.
• Equip Sales and Customer Success with messaging, battlecards, training, and tools, and partner with Demand Generation, Content, Events, and Community to generate and measure pipeline.
• Represent product marketing in roadmap, pricing, and packaging decisions and use AI tools to improve team speed and quality.

Requirements

• 12+ years of experience in B2B product marketing, including 5+ years leading product marketing teams.
• Experience defining positioning and category strategy for an enterprise software, data, or developer-focused platform, with measurable impact on pipeline, win rates, and revenue.
• Familiarity with cloud data platforms and how data and AI workloads are built, run, and monitored in production.
• Experience leading major product launches and go-to-market motions across Product, Sales, Marketing, and Customer Success.
• Proven ability to build, develop, and retain a high-performing team, hire strong talent, and raise standards for craft and rigor.
• Executive presence and storytelling skills, with credibility to influence the CEO, CPO, and CRO and represent the company with customers, analysts, and partners.
• Data-driven approach using customer insight, competitive intelligence, and win/loss data to make decisions and measure program impact.
• Experience enabling a global field organization with messaging, sales tools, and training.
• Strategic thinking combined with a bias toward action, comfort setting functional direction, and willingness to contribute directly when needed.
• Comfort with ambiguity and pace in a fast-growing company, plus a collaborative, low-ego style suited to a no-handoffs culture.

Nice to have

• Experience marketing to technical audiences, including developer tools, data, or infrastructure.
• Familiarity with Apache Airflow or adjacent tools.
• Background in open source, developer communities, data orchestration, or workflow tooling.
• Experience scaling a product marketing team during rapid growth.

Culture & Benefits

• Remote-based work with a hybrid option in New York City or the San Francisco Bay Area.
• Comprehensive benefits package and an equity component.
• Estimated total maximum compensation of approximately $310,000, based on leveling and geography, consisting of 85% base salary and 15% bonus.
• Commitment to diversity and equal employment opportunity.