Marketing Principal/ Director - Physical AI

Location: Redwood City, California (Bay Area); regular work from hirify.global's headquarters is required. The role includes 10–20% travel to customer sites and priority industry events.

Annual base salary: $180,000–$210,000 USD, plus potential equity, medical, dental, vision, and other eligible compensation.

Company

hirify.global is an enterprise Physical AI company developing intelligent robotic systems for complex industrial workflows such as trailer loading, trailer unloading, and airport baggage handling.

What you will do

• Lead the overall marketing function and set priorities across enterprise demand, positioning, content, executive communications, and industry engagement.
• Partner with Sales to define target segments, account-based campaigns, buyer needs, lead criteria, follow-up, and pipeline attribution.
• Develop hirify.global's positioning and messaging across Physical AI, robotics, and warehouse automation, and create videos, demos, explainers, launches, presentations, and sales enablement materials.
• Build executive voices, editorial calendars, social distribution, and channel-specific content across web, email, social, and Sales channels.
• Coordinate events such as MODEX, ProMat, and NVIDIA GTC, including collateral, executive participation, target-account meetings, vendors, lead capture, and follow-up.
• Build AI-driven workflows for research, content creation, campaigns, distribution, follow-up, and reporting, with documented human review, source verification, confidentiality, and data-handling controls.

Requirements

• 8+ years of relevant B2B marketing experience or comparable Principal-level judgment and ownership.
• Experience operating with solo-marketer scope in a complex technology environment, owning both strategy and execution.
• Experience marketing enterprise AI, Physical AI, robotics, or complex industrial technology to enterprise operations buyers in logistics, supply chain, warehousing, fleet, manufacturing, or related environments.
• Strong writing and editorial judgment, with the ability to translate technical products into clear positioning and commercial content.
• Demonstrated audience or demand growth supported by measurable channel, timeframe, method, and business results.
• Regular use of AI tools, including at least one repeatable AI-driven workflow or automation with measurable results and appropriate review and data controls.

Nice to have

• Experience marketing Enterprise AI, Physical AI, robotics, industrial automation, autonomy, AI infrastructure, logistics technology, connected operations, supply-chain software, or developer tools.
• Experience marketing products used in production or other operationally complex environments.
• Relationships with business, technology, AI, robotics, logistics, or supply-chain media and analysts.
• Experience designing event programs around target accounts, executive participation, and follow-up.

Culture & Benefits

• Work directly with executive leadership and collaborate with Sales, Product, Engineering, and Customer Success.
• Passion, trust, dedication, and a diverse, multidisciplinary working environment.
• Comprehensive medical, dental, and vision benefits, with potential equity and additional compensation elements depending on eligibility.
• Equal opportunity employment and reasonable accommodations during the hiring process.