Mr D - Paid Media Lead

Location: Cape Town, South Africa; hybrid working model

Company

hirify.global is a South African online retailer operating the hirify.global and Mr D digital commerce and delivery platforms.

What you will do

• Develop and oversee paid media strategies supporting user acquisition, retention, traffic, orders, revenue, and market share.
• Plan, execute, and optimize campaigns across search, social, display, programmatic, and other paid channels.
• Drive app traffic, acquire first-time buyers, and reactivate lapsed users.
• Manage cost per order, channel efficiency, ROI, and revenue and order growth targets.
• Use customer data for audience segmentation and personalized advertising experiences.
• Coordinate with creative, analytics, CRM, and product teams and manage external agencies and vendors.

Requirements

• Tertiary degree, preferably in Marketing, Statistics, Mathematics, or Computer Science.
• 5–7 years of experience managing large-scale paid media campaigns, ideally in on-demand delivery, e-commerce, or app-focused environments.
• Experience developing and executing multi-channel campaigns for app traffic and order growth.
• Strong analytical and problem-solving skills with experience optimizing performance data, cost per order, and ROI.
• Deep expertise in Google Ads, Meta Ads, programmatic channels, and attribution models.
• Leadership experience, including team management and cross-functional collaboration.

Culture & Benefits

• Hybrid working model combining office collaboration and working from home.
• Market-related total remuneration package with flexibility according to individual needs.
• Mentorship, Naspers Tech Community access, and online learning through MyAcademy, Udacity, Coursera, and other platforms.
• Staff discount, birthday leave, free parking, and regular social and out-of-office activities.
• Choice of work equipment, including Mac or Windows devices and monitor setup.
• Confidential counselling, legal support, and financial guidance.