6 часов назад
Head of Customer Growth (Ecommerce)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Customer Growth (Ecommerce): Designing and executing end-to-end acquisition, activation, reactivation, and retention strategies for an on-demand delivery platform with an accent on paid media, CRM, customer lifecycle optimization, and data-driven growth. Focus on converting non-habituated users into loyal customers, improving funnel performance, scaling acquisition channels, and building analytics dashboards to guide investment and campaign decisions.
Location: Cape Town, South Africa
Company
Mr D is an on-demand delivery platform and a division of the Group, connecting customers with restaurants, grocery providers, retailers, and other merchants.
What you will do
- Design and execute the growth roadmap across customer acquisition, activation, reactivation, retention, and habituation.
- Lead Paid Media, CRM, and growth analytics teams, including mentoring and developing high-performing cross-functional teams.
- Optimize the customer funnel from app installation through order completion using segmentation, customer insights, and targeted campaigns.
- Develop acquisition channels, reactivation initiatives, CRM communications, push notifications, and app engagement campaigns.
- Establish KPIs, build dashboards and reporting mechanisms, and communicate campaign outcomes and insights to leadership.
- Collaborate with Brand, Product, Commercial, and Business Optimization teams to improve conversion, order volume, and customer lifetime value.
Requirements
- Bachelor’s degree in Business Management, Marketing, Communications, or a related field.
- 7+ years of marketing or growth experience, including at least 3 years leading multifunctional teams in fast-paced digital environments.
- Experience in on-demand delivery, ecommerce, or technology ecosystems; restaurant delivery, grocery, retail marketplaces, or FMCG experience is preferred.
- Expertise in data-driven acquisition and retention strategies, paid advertising, digital acquisition funnels, CRM campaigns, push notifications, and performance optimization.
- Familiarity with growth analytics tools such as Google Analytics, Data Studio, Tableau, or similar platforms.
- Strong leadership, stakeholder management, communication, collaboration, problem-solving, and KPI management skills.
Nice to have
- Exposure to subscription-based models or loyalty programs.
- Experience with app-based revenue strategies, gamification, personalization, or partnerships.
Culture & Benefits
- Flexible, market-related total remuneration package.
- Collaborative work environment with minimal hierarchy and no siloed teams.
- Free access to courses through Prosus Academy and other online learning resources.
- Regular social events and out-of-office activities across the Group.
- Birthday leave, confidential counselling, legal support, financial guidance, and free parking.
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