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11 часов назад

Senior Content Writer (CRO)

Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Malaysia/China
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
Senior Content Writer (CRO) (B2B/SaaS): Improving and creating conversion-critical content for high-impact pages, CTAs, proof framing, and blog articles with an accent on buyer clarity, positioning, and qualified demand conversion. Focus on diagnosing buyer hesitation, running content-led CRO initiatives, analyzing experiment signals, and turning learnings into reusable content standards.

Location: Kuala Lumpur, Malaysia

Company

hirify.global is an AI-powered business messaging platform for managing customer conversations across chat, calls, and email.

What you will do

  • Improve the clarity and conversion effectiveness of homepage and other high-impact core pages.
  • Write and iterate headlines, page copy, calls to action, proof framing, and blog articles.
  • Identify and resolve buyer hesitation, misinterpretation, and inaction through content changes.
  • Plan and run focused content-led CRO initiatives with the MarTech team.
  • Analyze qualitative and quantitative signals from CRO experiments and provide recommendations.
  • Feed CRO learnings into content standards and decision frameworks.

Requirements

  • 5+ years of experience in B2B content or conversion-focused roles, preferably in SaaS or technology.
  • Strong understanding of high-consideration B2B buyer journeys and decision-making.
  • Strong B2B writing skills, including experience producing and iterating conversion-critical content.
  • Ability to diagnose problems related to clarity, sequencing, or positioning.
  • Excellent written and verbal communication skills.
  • Comfort working with ambiguity, owning decisions, and adapting as priorities or signals change.

Culture & Benefits

  • Collaborative culture focused on customer problems, direct communication, ownership, and mutual support.
  • Globally distributed team with employees based around the world.
  • Virtual events, including talent shows, online game sessions, and Among Us nights.
  • Competitive compensation package.
  • Wellbeing allowance supporting health and wellness needs.

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