11 часов назад
Senior Content Writer (CRO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Content Writer (CRO) (B2B/SaaS): Improving and creating conversion-critical content for high-impact pages, CTAs, proof framing, and blog articles with an accent on buyer clarity, positioning, and qualified demand conversion. Focus on diagnosing buyer hesitation, running content-led CRO initiatives, analyzing experiment signals, and turning learnings into reusable content standards.
Location: Kuala Lumpur, Malaysia
Company
is an AI-powered business messaging platform for managing customer conversations across chat, calls, and email.
What you will do
- Improve the clarity and conversion effectiveness of homepage and other high-impact core pages.
- Write and iterate headlines, page copy, calls to action, proof framing, and blog articles.
- Identify and resolve buyer hesitation, misinterpretation, and inaction through content changes.
- Plan and run focused content-led CRO initiatives with the MarTech team.
- Analyze qualitative and quantitative signals from CRO experiments and provide recommendations.
- Feed CRO learnings into content standards and decision frameworks.
Requirements
- 5+ years of experience in B2B content or conversion-focused roles, preferably in SaaS or technology.
- Strong understanding of high-consideration B2B buyer journeys and decision-making.
- Strong B2B writing skills, including experience producing and iterating conversion-critical content.
- Ability to diagnose problems related to clarity, sequencing, or positioning.
- Excellent written and verbal communication skills.
- Comfort working with ambiguity, owning decisions, and adapting as priorities or signals change.
Culture & Benefits
- Collaborative culture focused on customer problems, direct communication, ownership, and mutual support.
- Globally distributed team with employees based around the world.
- Virtual events, including talent shows, online game sessions, and Among Us nights.
- Competitive compensation package.
- Wellbeing allowance supporting health and wellness needs.
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