6 дней назад
Senior Marketing Analyst (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Analyst (SaaS): Designing marketing experiments, causal inference analyses, attribution models, and ad-platform data pipelines to measure campaign impact and support data-driven growth with an accent on incrementality testing, marketing measurement, and scalable analytics engineering. Focus on connecting Meta, Google, and TikTok campaign data to the warehouse, validating multi-touch attribution, and translating complex findings into actionable insights.
Location: Barcelona, Spain; hybrid work
Company
provides AI-powered conversational automation for creators and brands across Instagram, Messenger, WhatsApp, and TikTok.
What you will do
- Design, run, and analyze A/B tests, geo-holdouts, and incrementality experiments to measure marketing impact.
- Apply causal inference methods to estimate channel and campaign impact from observational data.
- Own integrations with Meta, Google, TikTok, and other advertising platforms, maintaining pipelines that bring campaign data into the warehouse.
- Build and validate multi-touch attribution models across the customer journey.
- Partner with Data Engineering on reliable, scalable marketing data models and pipelines.
- Deliver ad hoc analyses, dashboards, and actionable insights for performance, SEO, lifecycle, and product marketing.
Requirements
- 5+ years of relevant analytics experience, including 2+ years of hands-on Marketing Analytics experience.
- Strong SQL and BI skills, plus proficiency in Python or R for experimentation and causal analysis.
- Hands-on experience with A/B testing, geo-testing, incrementality testing, and causal inference.
- Experience integrating advertising platform APIs and maintaining related data pipelines.
- Experience building or maintaining multi-touch attribution models and validating channel impact.
- Ability to communicate complex data clearly, work independently, and take ownership of initiatives.
Nice to have
- Experience in a startup or scale-up environment.
- Familiarity with Git and version control.
- Experience with senior marketing leadership, Marketing Mix Modeling, Google Analytics, Google Ads, or Meta Business Suite.
Culture & Benefits
- Hybrid work with generous leave options.
- Comprehensive health insurance for employees and families.
- Professional development budget for conferences, courses, and relevant resources.
- Flexible benefits package, free meals and snacks in the office.
- Company-funded sports activities, annual offsites, and team-building events.
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