Sr. Director, Content Commerce (Robotics)

Location: El Segundo, California, United States

Salary: $150,000–$220,000 per year, depending on experience, plus benefits and incentive plans.

Company

hirify.global is a California-based technology company developing intelligent, connected electric vehicles, AI-enabled technologies, robotics products, and related Web3 initiatives.

What you will do

• Define the multi-platform content commerce strategy for Robotics across YouTube, TikTok, Instagram, Douyin, Xiaohongshu, Bilibili, and emerging channels.
• Build the livestreaming sales engine, including hosts, scripts, studios, calendars, and post-stream conversion infrastructure.
• Design and operate creator, KOL, and KOC programs, including recruitment, briefing, compensation, and performance measurement.
• Establish an in-house content studio for product education, demonstrations, storytelling, and high-velocity short-form content.
• Build platform partnerships, manage content-led offers and bundles, and connect content surfaces with ecommerce and direct sales channels.
• Lead measurement across GMV, conversion rate, content ROI, and creator unit economics while building the content commerce organization.

Requirements

• 10+ years of experience in content marketing, social commerce, or content-led direct-to-consumer business.
• At least 5 years operating revenue-bearing content commerce programs.
• Bachelor’s degree in marketing, communications, business, or a related discipline.
• Demonstrated ability to scale livestream or creator-led channels to meaningful GMV at premium average selling prices.
• Existing relationships with creators, MCNs, and platform partner teams in priority markets.
• Experience leading multidisciplinary teams across production, talent, and operations.

Nice to have

• Experience operating commerce across US and Greater China ecosystems, including TikTok Shop, YouTube Shopping, Douyin, Xiaohongshu, and Tmall Live.
• Background in robotics, electric vehicles, or premium consumer technology content.
• Experience integrating AI tools into content production at scale.
• Bilingual working capability in English and Mandarin.

Culture & Benefits

• Healthcare, dental, and vision benefits with free employee coverage and discounted family coverage.
• 401(k) options.
• Casual dress code and a relaxed work environment.
• Culturally diverse and progressive atmosphere.
• Incentive plans in addition to base salary.