Performance Creative Strategist

Location: San Francisco, United States; on-site. Relocation to the United States is supported for eligible candidates, and visa sponsorship is available.

Company

hirify.global is a health system focused on extending and enhancing human life through lab testing, data aggregation, digital twins, an AI doctor, and peptides.

What you will do

• Concept, script, shoot, and edit 3–5 short-form videos per week for TikTok, Reels, Instagram, Facebook, and other paid social channels.
• Develop creative concepts from customer psychology, personas, objections, desires, belief gaps, and format insights.
• Research 2–3 customer personas using Reddit, reviews, and support tickets, then turn customer language into hooks and scripts.
• Track high-performing formats across TikTok, Reels, YouTube Shorts, Meta ads, and competitor creative.
• Review weekly performance data, separate winners from losers, write retrospectives, and use findings to shape the next concepts.
• Co-own the testing roadmap with the lead strategist and document winning hooks, formats, and angles in Notion.

Requirements

• 2–4 years of performance creative experience at a DTC or growth-stage company, or a portfolio demonstrating high-volume, high-quality production.
• At least one content piece that scaled to $20K or more per month in spend, with the ability to explain why it worked.
• Experience conducting structured customer research and applying it to creative development.
• Ability to create short-form video end-to-end, including concepting, scripting, shooting, editing, and appearing on camera.
• Fluency with paid social metrics including CTR, CPA, hook rate, and hold rate.
• Ability to work on-site in San Francisco or relocate to the United States.

Culture & Benefits

• High-output environment focused on shipping and rapid development.
• High talent standards and an emphasis on producing high-impact work.
• Health-first culture aligned with the company’s health mission.
• International team with talent welcomed from around the world.
• Visa sponsorship and relocation support to the United States are available for eligible candidates.