Senior Director, Brand Marketing (SaaS)

Location: Remote - USA

Company

hirify.global is a software platform that helps organizations manage fleet operations and serves fleet managers, technicians, and operations leaders worldwide.

What you will do

• Own hirify.global’s visual identity, creative direction, and design standards across web, campaigns, product surfaces, events, and sponsorships.
• Set editorial strategy and build a content engine covering thought leadership, long-form content, owned research, and always-on content.
• Develop organic social and video as consistent brand and engagement channels.
• Lead earned media strategy, executive visibility programs, awards, and external messaging in partnership with the PR agency.
• Turn the 23XI Racing and NASCAR partnership into an ongoing content and storytelling program.
• Hire, develop, and lead the brand and content team while managing agencies, creative operations, and prioritization.

Requirements

• 10+ years of experience in brand leadership.
• 4+ years of experience leading and developing teams.
• Experience taking a B2B brand, ideally a SaaS company at meaningful scale, through a narrative or identity evolution and launching it in the market.
• Ability to manage measurable outcomes such as awareness, share of voice, engagement, and content-influenced pipeline.
• Strong editorial and visual judgment, with the ability to collaborate across product marketing, demand generation, events, and customer marketing.
• Experience managing agencies and understanding the needs of real-world industries and operational buyers.

Nice to have

• Experience with sponsorship, partnership, or experiential activation in sports, motorsport, or large-scale events.
• Experience building or operating an in-house creative studio.
• Challenger-brand or category-creation experience against a larger incumbent.
• Understanding of content strategy for AI-driven search and answer engines.

Culture & Benefits

• Remote-work-friendly environment.
• Health, dental, vision, FSA, HSA, disability, and parental leave benefits.
• 401(k) match of 4% and incentive stock options.
• Four weeks of PTO, plus company and floating holidays.
• Professional development funds, community service funds, wellbeing fund, and business expense stipend.
• Mac laptop and new-hire equipment stipend.