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VP, Consumer Strategist (Retail Media)
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Описание вакансии
Текст:
TL;DR
VP, Consumer Strategist (Retail Media): Growing Acxiom’s presence within Walmart and its consumer brand ecosystem by shaping data, identity, retail media, and partner-based solution strategies with an accent on strategic account development, solution selling, and client relationships. Focus on building revenue cases, translating business needs into scalable solutions, and managing solution development with technical, product, and delivery teams.
Location: Bentonville, Arkansas; onsite at Walmart’s headquarters. Candidates must be based in or willing to relocate to the Bentonville area and travel as needed.
Company
provides data, identity, analytics, activation, and partner capabilities for enterprise clients and consumer brands.
What you will do
- Support the Client Partner in growing ’s Walmart account and expanding relationships with Walmart and its consumer brand partners.
- Identify, prioritize, and advance revenue opportunities across direct Walmart initiatives and supplier-brand opportunities.
- Develop solution strategies connecting ’s data, identity, analytics, and partner capabilities to client business needs.
- Build business cases, ROI narratives, proposals, pricing, and delivery models with sales, product, technical, and delivery teams.
- Work hands-on with technical and delivery teams to influence how sold solutions are designed and implemented.
- Deliver executive presentations, participate in business reviews and deal pursuits, and provide client feedback for product and solution roadmaps.
Requirements
- 8–12 years of experience in strategic accounts, solution selling, or client strategy, ideally in retail, consumer packaged goods, data, or martech.
- Bachelor’s degree or equivalent work experience.
- Technical background in data platforms, identity, analytics, or activation technology, with the ability to collaborate deeply with engineering and delivery teams.
- Must be based in or willing to relocate to Bentonville, Arkansas, and work onsite with the Walmart account team as needed.
- Experience translating client needs into scalable, revenue-generating solutions and navigating large, matrixed retail organizations.
- Strong executive communication, critical thinking, financial acumen, writing, and independent strategic ownership skills.
Nice to have
- Familiarity with Walmart Connect, Luminate, Walmart DSP, retail media networks, closed-loop measurement, and supplier-funded media.
Culture & Benefits
- Independent contributor role with close collaboration across client, sales, product, technical, and delivery teams.
- Ability to work directly with senior client stakeholders and influence strategic account direction.
- Travel support for client engagements and internal planning as needed.
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