Salesforce CDP (Data Cloud) Manager / Senior Manager (Salesforce)

Location: Mexico; hybrid work model

Company

The role supports an enterprise customer transformation initiative for Grupo Salinas.

What you will do

• Lead the implementation, governance, management, and optimization of Salesforce Data Cloud initiatives.
• Define customer data strategies, data models, identity resolution frameworks, and audience segmentation standards.
• Design and manage ingestion pipelines from CRM platforms, digital channels, marketing tools, data warehouses, and third-party systems.
• Build unified customer profiles, calculated insights, customer segments, and audience activation strategies.
• Integrate Data Cloud with Sales Cloud, Service Cloud, Marketing Cloud, and external platforms.
• Lead stakeholder workshops, roadmap planning, delivery teams, vendors, and implementation partners.

Requirements

• Strong expertise in Salesforce Data Cloud / Customer Data Platform and the broader Salesforce CRM ecosystem.
• Experience with customer data management, identity resolution, audience segmentation, customer journey analytics, governance, privacy, security, and compliance.
• Knowledge of Salesforce Sales Cloud, Service Cloud, Marketing Cloud, CRM architecture, API integrations, and data warehousing concepts.
• Experience delivering scalable Salesforce solutions with business and technical stakeholders.
• 8–12 years of experience in CRM platforms, CDPs, marketing technology, or data management solutions, including 3–5 years leading Salesforce Data Cloud/CDP implementations.
• Bachelor’s or Master’s degree in Computer Science, Information Systems, Data Analytics, Marketing Technology, or a related field.

Nice to have

• Salesforce Data Cloud Consultant, Salesforce Administrator, or Salesforce Marketing Cloud Consultant certification.
• Experience with Marketing Cloud Personalization, Salesforce Intelligence Platforms, and Customer Journey Platforms.
• Knowledge of SQL, Snowflake, Databricks, AWS, Azure, or Google Cloud Platform.
• Familiarity with AI-driven customer intelligence, predictive analytics, and customer insights platforms.
• Industry experience in telecommunications, media, retail, BFSI, or digital customer-centric organizations.

Culture & Benefits

• Full-time employee position under the FTE hiring model.
• Hybrid work arrangement in Mexico.
• Collaboration across Marketing, Sales, Customer Success, Product, and Analytics functions.
• Management of onshore and offshore delivery teams, vendors, and implementation partners.