8 часов назад
Brand and Content Manager (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand and Content Manager (Fintech): Building YouTrip’s brand narrative and content ecosystem across social media, websites, blogs, EDM, in-app content, and integrated campaigns with an accent on consumer storytelling, SEO-led content, and channel-specific messaging. Focus on developing content roadmaps, coordinating creative production, translating complex financial products into accessible content, and optimising performance through audience and campaign data.
Location: Petaling Jaya, Selangor, Malaysia; hybrid workplace
Company
is an Asia Pacific fintech company developing multi-currency payment and digital wallet products for consumers and businesses.
What you will do
- Own the brand and content strategy, including narrative, messaging, tone of voice, and storytelling.
- Lead content planning across social media, websites, blogs, EDM newsletters, in-app content, product education, and campaigns.
- Develop content roadmaps that connect business priorities, product features, campaigns, travel moments, and cultural trends.
- Shape integrated campaign messaging, creative briefs, content angles, and channel-specific adaptations.
- Coordinate designers, videographers, creators, agencies, and internal stakeholders to deliver brand-aligned assets.
- Measure social, website, EDM, and campaign performance and use insights to optimise content.
Requirements
- Strong understanding of social and digital content, consumer behaviour, internet culture, travel trends, and content formats.
- Ability to build brand messaging, narratives, and creative storytelling across multiple channels.
- Strong writing and storytelling skills, including simplifying complex product propositions for consumers.
- Knowledge of SEO, search intent, keyword-led planning, evergreen content, and long-form content.
- Comfort with marketing tools, content management systems, social platforms, analytics dashboards, AI tools, and CRM or email platforms.
- Ability to manage multiple content workstreams, campaign deadlines, stakeholders, and approvals in a fast-moving environment.
Nice to have
- Experience adapting content across paid, PR, partnership, social, web, EDM, and in-app channels.
- Ability to combine strategic brand thinking with hands-on writing, editing, briefing, coordination, and optimisation.
Culture & Benefits
- Entrepreneurial culture focused on innovative digital finance services.
- Regional team operating across Asia Pacific.
- Commitment to diversity and inclusion.
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