15 часов назад
EU eTail TikTok Shop Focus - Channel Manager (TikTok Shop)
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Описание вакансии
Текст:
TL;DR
EU eTail TikTok Shop Focus - Channel Manager (TikTok Shop): Building and executing go-to-market strategies for TikTok Shop and live-streaming commerce across European markets with an accent on strategic partnerships, integrated marketing, and channel expansion. Focus on operationalizing social commerce through pricing, product portfolios, logistics, creators, advertising, analytics, and ROI-driven financial modeling.
Location: London, United Kingdom
Company
develops technology products that support collaboration, productivity, and play for users and teams worldwide.
What you will do
- Lead the creation and implementation of the European go-to-market strategy for TikTok Shop and live-streaming platforms.
- Develop and manage TikTok Joint Business Plans with TikTok Europe teams and external agencies.
- Lead integrated, full-funnel marketing initiatives to increase brand reach, engagement, and product sales.
- Operationalize social commerce strategies across pricing, product portfolios, logistics, content creators, advertising, and analytics.
- Build financial models, support investment decisions, and measure return on investment for social commerce initiatives.
- Manage European social commerce agencies and support TikTok Shop expansion into new European markets.
Requirements
- More than 5 years of experience in digital marketing, social media, or e-commerce.
- Deep knowledge of social commerce platforms, including algorithms, features, best practices, and emerging trends.
- Experience translating platform mechanics into actionable, ROI-driven strategies.
- Track record of creating and executing business strategies that drive growth in digital or social commerce channels.
- Experience identifying growth opportunities, developing business cases, designing marketing campaigns, and using data-driven insights.
- Strong presentation, written, verbal communication, collaboration, and change-management skills.
Culture & Benefits
- Inclusive culture focused on collaboration, equality, diversity, and environmental responsibility.
- Flexible working environments and comprehensive benefits that vary by location.
- Support for physical, financial, emotional, intellectual, and social wellbeing.
- Company-wide hybrid working model, with some employees working remotely and others on premises.
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