GEO Strategy Manager (Generative AI)

Location: Hangzhou, Zhejiang, China; on-premise

Company

hirify.global is a pharmaceutical company developing and commercializing medicines and healthcare solutions worldwide.

What you will do

• Develop and implement hirify.global China's generative engine optimization strategy for commercial brands, products, and healthcare information.
• Create GEO frameworks, standards, best practices, and multi-year roadmaps aligned with brand lifecycles and product launches.
• Monitor global and China-based generative AI search and discovery platforms, assessing commercial opportunities, audience reach, and risks.
• Partner with marketing, medical affairs, regulatory, legal, compliance, digital, communications, and CMO teams to create compliant, GEO-optimized content.
• Define GEO KPIs and measurement frameworks covering brand visibility, share of answer, factual accuracy, and audience reach.
• Evaluate vendors, lead proof-of-concept initiatives, and build internal GEO capability through guidelines, training, workshops, and toolkits.

Requirements

• Bachelor's degree or higher in Marketing, Digital Media, Communications, Business, or a related field; a Master's degree is preferred.
• At least 5 years of experience in digital marketing, SEO/SEM strategy, content marketing, digital strategy, or commercial roles, ideally in pharmaceutical, healthcare, FMCG, or technology sectors.
• Strong knowledge of SEO principles and demonstrated interest in extending SEO practices into generative AI; experience with LLM-based platforms or AI-powered search is advantageous.
• Familiarity with platforms including ChatGPT/OpenAI, Microsoft Copilot, Qwen, YuanBao, and Doubao, together with their commercial and regulatory implications.
• Strong analytical, data interpretation, strategic communication, cross-functional collaboration, and stakeholder management skills.
• Fluency in both English and Mandarin, written and spoken, is required.

Nice to have

• Master's degree in a relevant discipline.
• Experience in multinational environments.
• Familiarity with AI content testing methodologies and direct experience with LLM-based platforms or AI-powered search.

Culture & Benefits

• Work at the intersection of pharmaceutical marketing, generative AI, and digital health discovery.
• Collaborate with multidisciplinary teams across commercial, medical, regulatory, legal, compliance, communications, and digital functions.
• Support AI-era commercial innovation through experimentation, technology pilots, workshops, and thought leadership.
• Operate within hirify.global's global promotional standards, NMPA guidelines, and China's PIPL data privacy requirements.